For more than 180 years, STANLEY has set the benchmark for
high-quality tools and technical solutions for professionals worldwide. As the
world’s leading manufacturer of measuring tapes, STANLEY plays a decisive role
in shaping the industry and continues to drive innovation – including the
well-known STANLEY® FATMAX® product line. The range is complemented by powerful
hand tools, power tools, smart storage solutions, and practical accessories
that make daily work easier. We are proud of our excellent reputation and are fully
committed to the continuous testing, development, and improvement of our
products to ensure outstanding quality and maximum functionality. Maintaining
our position as one of the world’s best in what we do is essential to us – and
exactly what you expect from a name like STANLEY. For more than 180 years, our innovative products have helped
build, repair, and protect the world. This strong legacy continues today.
Explore our history using the interactive timeline.
Functional cookies are absolutely necessary for the functionality of the web shop. These cookies assign a unique random ID to your browser so that your unhindered shopping experience can be guaranteed over several page views.
Session:
The session cookie stores your shopping data over several page views and is therefore essential for your personal shopping experience.
CSRF token:
The CSRF token cookie contributes to your security. It strengthens the security of forms against unwanted hacker attacks.
Timezone:
The cookie is used to provide the system with the user's current time zone.
Cookie settings:
The cookie is used to store the cookie settings of the site user over several browser sessions.
Cache handling:
The cookie is used to differentiate the cache for different scenarios and page users.
Information on origin:
The cookie stores the referrer and the first page visited by the user for further use.
Activated cookies:
Saves which cookies have already been accepted by the user for the first time.
Cookie-Configuration-Hash
Mollie Payment:
This cookie is used to group all events generated from a unique user session across multiple checkout pages.
Product recommendations (session):
Ensures that relevant product suggestions can be shown to you during your visit. This cookie is technically required and expires automatically after your session.
Shopware Analytics is an analytics service for tracking shopping behavior on this webshop, provided by shopware AG (Ebbinghoff 10, 48624 Schöppingen, Germany) in joint responsibility (see also the data protection information). The legal basis for data processing is Art. 6 para. 1 s. 1 lit. a GDPR. If data is stored locally, please refer to our privacy policy for further details on data processing.
The recipient of the data is shopware AG and IT service providers. Technologies used include local storage. The collected data includes customer group, pages visited, click paths, date and time of visit, information about the end device used (resolution, resolution density, operating system), referrer URL, information about the browser used, locale, search queries, time zone. The purpose of data collection is for marketing, analysis, and statistical purposes.
Data processing takes place within the European Union. If you have any questions about data protection, you can contact the data protection officer at legal@shopware.com. Further information can be found at https://www.shopware.com/en/privacy/website.
Google Ads Conversion tracking through emarketing:
Google Global Site Tag, Anonymized Remarketing Tags & Google Ads Conversion Tracking
Facebook Pixel and Conversion Tracking installed by emarketing:
Facebook Pixel and conversion tracking, analytics tool for measurement of effectiveness of advertising.
Marketing cookies are used to display advertisements on the website in a targeted and individualized manner across multiple page views and browser sessions.
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Brevo tracker
Bing Ads:
This cookie is used by Bing to gather anonymous information on how visitors are using the website.
Enhanced Conversion Tracking
Google Analytics:
Google Analytics is used for traffic analysis of the website. Thereby statistics about website activities can be created and read out.
Google AdSense:
The cookie is used by Google AdSense to promote advertising efficiency on the website.
Google Werbung und Marketing:
Allows Google to collect personal data for online advertising and marketing.
Facebook Pixel:
The cookie is used by Facebook to display personalized advertising offers based on user behavior to users of websites that integrate Facebook services.
Tracking cookies help the shop operator to collect and evaluate information about the behaviour of users on their website.
Hotjar:
Hotjar cookies are used to analyze website activities of users. The site user is identified by the cookie over several page views and his or her behavior is analyzed.
Matomo:
The cookie is used to track website activity. The information collected is used for site analysis and to generate statistics.
Yandex Metrica:
Yandex Metrica cookies are used for traffic analysis of the website. Statistics on website activity can be created and read.
Service cookies are used to provide the user with additional offers (e.g. live chats) on the website. Information obtained via these service cookies may also be processed for site analysis.
Tawk:
Tawk provides a live chat for site users. The cookie ensures the function of the application over several page views.
Zendesk:
Zendesk provides a live chat for site users. The cookie ensures the function of the application over several page views.
Allows Google to collect personal data for online advertising and marketing.
Solute Conversion Tracking Shopware Cookie:
This cookie stores the solute landingpage url to measure conversions.
Google Automated Discounts:
Extends conversion tracking with parameters that are required for Google Automatic Discounts
YouTube video
Vimeo video
Local Storage:
Stores a timestamp so that elements can be hidden or closed for a certain period of time if desired.
Location maps:
We use OpenStreetMap as tile provider to show you visually the location of our stores and merchants.
Personalised recommendations:
Helps us suggest products that truly match your interests the next time you visit – no account needed. The more you browse, the better the suggestions become.
Cogi Commander Tracking:
Allows Cogi Commander to record page views, searches, cart interactions, and cross-selling interactions in anonymized form for analytics.
Microsoft Advertising UET Tag & conversion tracking installed by emarketing:
Microsoft Advertising UET Tag & conversion tracking, analytics tool for measurement of effectiveness of advertising.
We respect your privacy
This website uses cookies to ensure the best possible functionality. Cookies in the marketing category are also used to personalize advertising. Google’s privacy and terms can be found at https://business.safety.google/privacy/. More information..
